How to Turn Your Home Studio Into a Profit Center

Every year sound recording technologies get cheaper and more affordable. Gone are the days when expensive home studios were rare and owned only by either amateur enthusiasts or wealthy musicians, because these days many home studios already bring reasonable incomes to many professional sound engineers and producers.
These days many excellent releases are produced at home studios, which brings studio owners sufficient revenues so they already treat sound engineering their main source of income.

If you are reading this article, most likely, you either already have a home studio or want to create it. With the right approach your home-studio hobby may eventually turn into to a real business. Of course, securing steady profits is not an easy task in any business. To achieve this goal, you'll need to truly dedicate yourself to sound engineering, to have a clear plan and maybe a little luck.

Not every project necessarily requires the most expensive studio in the world. If you can meet your customers' needs and really provide added value to what they do, you have chances to earn money.

Here are some recommendations that will hopefully help you in your challenge:

Get Your First Customer

Let's assume you have passed the initial obvious steps: you've learned the basics of recording and had sufficient practice to feel confident with it. Then, the next logical step will be to get your first customer.

The most important thing is a portfolio reflecting the results of the actual work. When you offer your services to an artist, the first question you will be asked is "Who did you already work with?" or "Where can I check your previous work?" and you'll agree, these are logical questions.

There are several solutions. If you are sound engineer, you can just make orders to yourself by setting tasks and executing them. For example, in open sources you can find many popular songs split into original multitracks. Take those tracks and re-mix the song from scratch to compare the result with the official artist's mix.

If you are a producer or composer, then among your friends there are musicians. Encourage them to request you to arrange their song or mix ready material for a minimum fee or even for free. Thus, you'll kill two birds with one stone: you'll add an item to your portfolio and help your friends.

If you have no musicians among your friends, find them. These days every musician who hasn't released a single song, has an account in social networks. So you can always find a promising and interesting musician to partner with, who has no money for an expensive studio.

Such friends are very important in general, musicians' community is no different from any other community. People exchange views and give advices to each other, if someone needs a quality but inexpensive sound engineer or a producer, then you'll have a chance of being recommended.

But in any case, from the very beginning treat such artists as customers, not as friends. Clearly outline and agree with them all terms and conditions. This is professional attitude and you'll also need to learn to always follow it.
Create a Website or Pages in Social Networks

If you already have a decent portfolio, step out of the shadow and start promoting your services.

The best will be to create your own website where you could upload and promote all the examples of your work. A website, which you could tailor exactly to your need and arrange all elements in your special way, will look more professional than pages in social networks where design solutions are all standard and pre-defined and many of the social networks don't even allow users to upload audio. You can find a lot of website designers who could help you build an original website from scratch without killing your budget.

Alternatively, you can create a group in a social network and post an ad with the description of your services. However, as we mentioned, not many social networks are friendly to audio materials and you'll need to provide external links to your audio, which may significantly lower the interest of the target audience and reduce chances of getting a client.

Make sure you have properly set up and paid for the advertising of your website or post. It is very important to make a post that will 'sell' you. Thus, study this issue very seriously. Marketing people learn how to sell for years and if you don't want to waste money on experiments, you better apply to professionals.

Get Registered at Online Labor Exchanges

There are many websites dedicated to freelancing. Although, specialists working with audio are much less in demand then, for instance, software developers or graphic designers, but still you'll find sufficient offers.

The rules there are exactly the same: you need to have a good portfolio and contract your first customer. What else we could say? Be patient and get prepared to a stronger competition. In the options we described above, you had to work and compete so-called 'locally', while at online labor exchanges you'll have to complete virtually 'with the whole world'. And bear in mind that knowledge of English at colloquial level is a must.

ExpertMusic Musical Portal

This last section is to attention of copyright owners. If you place your musical material at ExpertMusic portal, it may become an additional source of your profits, whether you are a sound engineer or producer. At the moment, our customer base counts more than 2500 HoReCa and retail clients among which are restaurants, cafes, stores, shopping centers, gyms, etc.

In the near future we are also launching a production portal where we will sell music for ads, movies, games, videos and other production areas.

Use this link to register and get more info here.

Wishing you steady earnings,
ExpertMusic team.

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