Demand for thematic festive music and national music in HoReCa & Retail

This article will be interesting for those who strive to receive remuneration for the use of their music content in the near future. Whether you are already cooperating with ExpertMusic, or only planning to do so, there is an opportunity for you to boost profits from the use of your music if you follow the recommendations given below.

The key to guaranteed remuneration is high-quality music content that is in high demand today in HoReCa & Retail establishments. Such content primarily includes music that is capable of creating joyful atmosphere of holidays in establishments as well as national music.


Be it New Year or Halloween, accompanying music design is one of the most demanded products. Representatives of different establishments are eager to create joyful festive atmosphere in their shops, malls, restaurants etc. as it is the attractive design that makes visitors inclined to pop into. Even within some HoReCa & Retail chains chief executives organize contests for the best office design.

One might as well say that there is a kind of a "war" of designs among establishments on holidays, and thematic music is one of the most effective weapons.

Let us try to get some insight into the variations of seasonal and thematic music. Today the most significant holidays are:

- New Year
- Christmas
- St. Valentine's Day
- International Women's Day (March 8)
- Halloween
Even though there is no special thematic music for St. Valentine's Day and March 8 (romantic lyrical music is used), music for Halloween, New Year and Christmas has its own traditional stylistic features.

For example, winter holidays are associated with the sounds of bells, jingle bells, hoofbeat, often children's choir is used as well as the laughter of Father Frost or Santa Claus. Also, modern versions of folk or classical songs are highly popular. In this case there are no problems with copyright as folk songs constitute national heritage.

The style of Halloween music is prompted by American films and cartoons about Halloween as well as traditional songs sung by children in the streets on this day. Typical features of such music include mystic terrifying atmosphere, sharp sounds, blood-freezing laughter, cracking sounds, howl of wolves etc. Choir and organ are also widely used. In most cases it is orchestral music or chamber music with a limited range of instruments – piano, violin, flute etc.


National music constitutes a significant segment of music design of different establishments. For instance, national cuisine restaurants in most cases try to create the atmosphere that is as close to the ethnic specificity as possible.

Based on our experience we can safely say that the most popular types of national music are:

- Ukrainian
- Georgian
- Italian
- French

All peoples have their national musical instruments as well as specific music patterns. Here is a brief overview of the most typical features of music of the peoples above:

Ukrainian folk music features such instruments as bandore, kobza, trembita, hammer dulcimer. The main directions of Ukrainian music are lyrical and humorous songs.

Georgian polyphony is characterized by its special voice technique and the use of similar tones. A typical Georgian song is arranged for singing by three voices. Originally Georgian songs existed as folk songs, but after conversion to Christianity canticles were predominant. Historically, only men could study and make music in Georgia. Georgian folk instruments are panduri, chonguri, duduk, chuniri, zurna etc.

The contribution of Italy to the history and development of music is difficult to overestimate. Though historically emphasis was mostly laid on counterpoint and harmony, most of all Italian people loved and still love expressive passionate tunes. This is the feature that accounts for the huge success of Italian music. Typical musical instruments used in Italian folk music include mandolin, mandola, clavicembalo etc.

French music constitutes one of the most interesting and influential European music cultures. It has its roots in Celtic folklore and the songs of Germanic tribes that used to populate the territory of today's France. French music is also associated with chanson. Traditional music instruments include viola, pandora, guitar and violin.
Now let's summarize

If you are a professional musician interested in receiving remuneration for your music works, ExpertMusic has a "lifehack" for you. All you need is to submit your music works that suit the festive and national selections described above. Provided that your music works meet all the requirements set by ExpertMusic, you will be able to fill a niche where competition is much less fierce than among general music selections for establishments.

By cooperating with ExpertMusic, you will have the opportunity to receive remuneration for the use of your music in the nearest time!

Follow the link to sign up and upload your music works. Signing up is free of charge.

If you are an authorized user, you are welcome to upload your music works in your personal account on ExpertMusic site.

Yours sincerely,
ExpertMusic Team.

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