A few tips on what you should take care of before sending your music to a label

Are you a beginner musical producer or an artist? Have you reached the moment when it's not enough space in your head or on the paper for your musical ideas? Have you recorded the first demo?
That's great!
But before you start spending time and effort for sending out your music to labels, we suggest that you go through a, so-to-say, 'pre-mailing' checklist. What if you forgot about something?

1. Tomorrow never knows

Musicians who make their first steps in their creative process, are often so much inspired that they may finish up their demos literally overnight. But, even if the hits they made seem to blow the charts, it could be a good advice to hold on for a while. Immediately passing the demo to labels might be unwise.

Hours of listening and re-listening to the same material will definitely tire you ear, but it also may play a bad trick on the very perception of your music which might get somewhat less objective. When listening to the same track the next morning, you may find that certain parts already don't look as accomplished as they seemed. Or even the entire track could have been made better. Of course, all of us heard legends about hits made within one hour's time. In real life, to become a successful artist and stay competitive, you need to pay attention to tiniest details of music production.

Get opinions from your fellow musicians - it's important! Then you'll have a more competent assessment of the track. Music is a very subjective stuff; no one argues about it. But if several of your 'brothers on arms' are unhappy about the same items, you probably need to think about making some corrections.

On the other hand, completely relying on your friends' or relatives' opinion might be risky. Being proud of you as of a talented musical producer, they will always tend to encourage you. Beware - it can make you blind to see some of your serious mistakes!

2. It might be not their cup of tea

In most of the cases labels reject musical material which is inconsistent with their main trend. Draw a shortlist of artists whose music is in line with yours and find which labels they are signed with.

We strongly recommend you to send the best material you have because the people at the label are also humans like you and me, so it's important to make them interested and leave a good first impression of yourself. Big record labels receive hundreds of producers' proposals a day, so they are unlikely to spend much time for one candidate auditing. Your item should be of interest to the listener, no matter which cut of the track he listens to.

Using original samples or loops from popular or free libraries is not the best idea. Instead of making an outstandingly original track, as you wanted to, you will find yourself among hundreds of other guys trying these same 'shortcuts' to reach the success. As a result, your composition will sound as a remix to a remix to its previous remix.

You should understand that even if a label deals with, for example, Drum'n'Bass or Deep House, it doesn't mean they need another performer who would copy other stars of same musical genre. It's rather the opposite. If you want to draw attention of the scouts – surprise them with something fresh. Be creative and, subsequently, unique.

Music is a commodity, just like anything else. You have to come out with an offer interesting for a buyer in order to sell your music.
3. There'll be no second chance to make first impression

There's an illusion that a label could pick you up "naked and barefoot" and convert you into a great musician. But, unfortunately, this is not the case. The artist should strike out a line of his own. The label may improve or put on the right track at most, but no one will start from scratch. This is not a production center.

Your page in social networks should be well designed. You have to demonstrate your good taste even before auditing. The best option to send the demo is a private link to any service where online auditing is possible. In this case, your uploads will not be public and you will not have to attach audio files to the e-mail message.

It may sound ironic, but prior to referring to a label you should already have a fan base. The label is a business. No businessman will invest in nothing. Now, the labels often choose an option: "Score a certain number of views on YouTube and we will contact you". You can choose your own tactics of obtaining a fan base. But it is clear that your "portfolio" should provide a quality content.

If you eventually succeed to sign with a label, make sure you know which restrictions the label imposes on the usage of your music. We offer your music promotion in HoReCa and Retail segments in the territories of Ukraine, Russia, Poland and other countries of Europe and the world.

So, if you want your music to be played in small stores, shopping centers, restaurants, coffee shops, hotels and other of our clients' places, sign up to our ExpertMusic portal.

Later this year, we are launching a production portal where we will sell your music licenses for its usage in movies, ads, internet videos, TV broadcasts and games, where the usage details as well as desired countries/territories could be selected individually for an every single composition.

Looking forward to work with you,
ExpertMusic team.

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